Coppica Presents…

A periodic table of persuasion, built from real ads.

A systematic study of the greatest sales messages in history has revealed the hidden structure responsible for their success. Now you can use it to find your next winning campaign, absolutely free.

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Persuasion at the center branches into 9 roles, then families, then 597 techniques, with 170 variants beyond them.DISRUPTIDENTIFYAGITATEREFRAMEPROVEELEVATERESOLVECOMPELBONDPersuasion
Brands studied
14,380
Persuasive roles
9
Technique families
82
Techniques and variants
767
Examples published
4,620
Total examples in corpus
76,117
Start here“Marketing has been clearcutting the human attention ecosystem for a hundred years. We're seeing the soil die.”The 18 Theses The manifesto behind the taxonomy: how marketing wore out human attention, and the older way to write.

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