The Catalog
Enter the Forest
Every technique that grows in real persuasive writing, documented and classified. The species, the families, and the relationships between them. Choose a role to enter.
01
DISRUPT
True for my attention
“Why am I even reading this?”
64 techniques9 families
02
IDENTIFY
True for my identity
“Is this written for me?”
68 techniques9 families
03
AGITATE
True for my pain
“How bad is my problem, really?”
71 techniques9 families
04
REFRAME
True for my understanding
“Am I thinking about this correctly?”
118 techniques8 families
05
PROVE
True for my trust
“Can I trust the claim?”
133 techniques11 families
06
ELEVATE
True for my aspiration
“What does my life look like after?”
68 techniques8 families
07
RESOLVE
True for my readiness
“What's stopping me from saying yes?”
63 techniques7 families
08
COMPEL
True for my decision
“Why should I act right now?”
105 techniques12 families
09
BOND
True for my relationship
“Do I like and trust who's speaking?”
76 techniques9 families