True for my trust

PROVE

Can I trust the claim?

Give the reader rational and emotional permission to believe the claims being made. Proof functions as both a logical argument (logos) and a trust signal (ethos). Its purpose is to relieve the reader's social risk of being wrong.

133 techniques

Proof by Honesty

Logic and Mechanism

Outcome Proof

Borrowed Authority

Origin Stories

Detail as Credential

Numbers and Research

Testimonials and Endorsements

Demonstrations

Longevity and Heritage

Looks Official